Post by account_disabled on Feb 16, 2024 23:53:31 GMT -5
We are sorry to tell you that they have not been magic tricks, they have used the Real Time Bidding tactic, that is : selling, bidding and buying advertising space in real time to offer you the best possible experience. Do you think we're lying? It's time to talk about real time bidding: What is Real Time Bidding? Real Time Bidding (RTB) is an automated system in digital advertising where online advertising spaces are bought and sold in real time through auctions. When a user visits a website or app, an instant auction is triggered in which advertisers compete to display their ads in that space. Ads are rated based on relevance to the user and other data, and the advertiser with the highest bid wins the opportunity to show their ad to the user within milliseconds.
This fast, automated process allows advertisers to reach their audiences New Caledonia Email List more accurately and efficiently, although it also poses challenges in terms of privacy and use of user data. How does Real Time Bidding work? Knowing what the purchases and sales of advertising space are in real time , you may wonder, how is this possible? The truth is that the process and operation of this methodology is quite simple once you know it, so it is worth learning how it works: 1. User accesses a website or application It all starts when a user visits a website or app that has ad spaces available to display ads. Depending on the theme of the website, it can offer certain types of advertisements that are more effective, hence the importance of these advertising bids being in real time.
2. Advertisement Request When the web page or application loads, a request is generated to an ad server or ad exchange platform . This request includes information about the user, such as geographic location, browsing history, preferences and other relevant data. 3. Real-time auction In response to the ad request, a real-time auction is started. Advertisers who wish to display their ads in that advertising space participate in the auction. Each advertiser has the opportunity to submit a bid based on how much he is willing to pay for the ad impression in that specific context. 4. , the RTB platform's algorithm evaluates advertisers' offers, but all this would be useless if it did not evaluate other aspects, and this is where the key to Real Time Bidding is.
This fast, automated process allows advertisers to reach their audiences New Caledonia Email List more accurately and efficiently, although it also poses challenges in terms of privacy and use of user data. How does Real Time Bidding work? Knowing what the purchases and sales of advertising space are in real time , you may wonder, how is this possible? The truth is that the process and operation of this methodology is quite simple once you know it, so it is worth learning how it works: 1. User accesses a website or application It all starts when a user visits a website or app that has ad spaces available to display ads. Depending on the theme of the website, it can offer certain types of advertisements that are more effective, hence the importance of these advertising bids being in real time.
2. Advertisement Request When the web page or application loads, a request is generated to an ad server or ad exchange platform . This request includes information about the user, such as geographic location, browsing history, preferences and other relevant data. 3. Real-time auction In response to the ad request, a real-time auction is started. Advertisers who wish to display their ads in that advertising space participate in the auction. Each advertiser has the opportunity to submit a bid based on how much he is willing to pay for the ad impression in that specific context. 4. , the RTB platform's algorithm evaluates advertisers' offers, but all this would be useless if it did not evaluate other aspects, and this is where the key to Real Time Bidding is.