Post by account_disabled on Feb 15, 2024 4:33:59 GMT -5
this goal are organic impressions, organic traffic (including an increase in non-branded traffic), and placements. 4. Define your main keywords and pillar pages Once you've set your goals and KPIs, it's time to jump straight into keyword research and define your site's main keywords that you'll target for your pillar pages.
But let's quickly look at the concept of pillar pages in a little more Sweden Phone Number List depth before we move on to keyword research. If you're not familiar with the concept, a pillar page serves as the foundation for a topic cluster that is built around it. You can learn more check out our guide on the 3 types of pillar pages . img-semblog In short, topic clusters help you focus on conquering SERPs by topics, rather than individual keywords. With this proven method you can establish strict thematic relevance in the sections of your site. For this reason, it makes sense to map topic clusters early in strategy creation, so you can create a content strategy and keyword strategy around these anchors.
In practice, topic clusters are structured as below and in this step you will need to identify topics for the pillar (middle). img-semblog {will be updated tomorrow} Even if you're familiar with keyword research, if you're developing a topic cluster strategy from scratch, you'll want to start by establishing your pill page goals. These keywords define the topics on a general level; think “shoes,” “sales software,” or “student loans” rather than more specific keywords or subtopics. First, this means identifying topics to build clusters around, and a great place to start is our Topic Research tool . Go to the tool and enter a topic that aligns with your business and any specific growth goals you have in certain areas.
But let's quickly look at the concept of pillar pages in a little more Sweden Phone Number List depth before we move on to keyword research. If you're not familiar with the concept, a pillar page serves as the foundation for a topic cluster that is built around it. You can learn more check out our guide on the 3 types of pillar pages . img-semblog In short, topic clusters help you focus on conquering SERPs by topics, rather than individual keywords. With this proven method you can establish strict thematic relevance in the sections of your site. For this reason, it makes sense to map topic clusters early in strategy creation, so you can create a content strategy and keyword strategy around these anchors.
In practice, topic clusters are structured as below and in this step you will need to identify topics for the pillar (middle). img-semblog {will be updated tomorrow} Even if you're familiar with keyword research, if you're developing a topic cluster strategy from scratch, you'll want to start by establishing your pill page goals. These keywords define the topics on a general level; think “shoes,” “sales software,” or “student loans” rather than more specific keywords or subtopics. First, this means identifying topics to build clusters around, and a great place to start is our Topic Research tool . Go to the tool and enter a topic that aligns with your business and any specific growth goals you have in certain areas.