Post by account_disabled on Feb 15, 2024 1:22:08 GMT -5
Crawling tool: For a quicker solution, you can utilise a crawling tool to identify every URL residing on your website. This data can then be downloaded as a CSV file and ready to use for your spreadsheet adventure. A recommended crawling tool is Screaming Frog. Along with being able to collect up to 500 URLs for free, it can also supply valuable SEO data points. Keep in mind: you don’t have to collect every URL on your website. For instance, you may only want to do a blog audit to focus on your blog posts rather than other areas of your site. When putting together your spreadsheet, ensure there are plenty of available columns to add the rest of the data you’ll gather.
However, an alternative to using your own spreadsheet would be to use a Lebanon Phone Number List site content audit template. There are various audit templates that you can download free of charge. Step #3: Categorise your content This step involves populating your spreadsheet with asset data – aka the information you hope to analyse from your audit. As for what data you will collect, this is dependent on your audit goals. A content audit example could be where you only cover blog posts. In this case, the information to gather would include publication date, author, metadata, and content type. To go into more detail, below are some of the main SEO data points to consider: Page title Meta description Target keyword Inbound links Images and image ALT tags Page visits Page bounce rate Broken links Average user time on page The good news: a solution like Screaming Frog will automatically generate many of these elements.
Yet if you decide to use a different crawling tool or go with the manual approach, you can use Google Analytics to gather these metrics. Want to go even more in-depth? SEO technical audits are available from expert marketing agencies – such as us! Aside from SEO, there are other content marketing points you may want to gather. These include: Word count Number of comments/social shares Assigned tags/categories Content type (article, landing page, infographic, video blog post, etc.) Content condition (evergreen, seasonal, out-of-date, etc.) Call to action Mobile or desktop access Call to action Conversion data Step #4: Analyse your data You have collected all the data you require for your audit. information.
However, an alternative to using your own spreadsheet would be to use a Lebanon Phone Number List site content audit template. There are various audit templates that you can download free of charge. Step #3: Categorise your content This step involves populating your spreadsheet with asset data – aka the information you hope to analyse from your audit. As for what data you will collect, this is dependent on your audit goals. A content audit example could be where you only cover blog posts. In this case, the information to gather would include publication date, author, metadata, and content type. To go into more detail, below are some of the main SEO data points to consider: Page title Meta description Target keyword Inbound links Images and image ALT tags Page visits Page bounce rate Broken links Average user time on page The good news: a solution like Screaming Frog will automatically generate many of these elements.
Yet if you decide to use a different crawling tool or go with the manual approach, you can use Google Analytics to gather these metrics. Want to go even more in-depth? SEO technical audits are available from expert marketing agencies – such as us! Aside from SEO, there are other content marketing points you may want to gather. These include: Word count Number of comments/social shares Assigned tags/categories Content type (article, landing page, infographic, video blog post, etc.) Content condition (evergreen, seasonal, out-of-date, etc.) Call to action Mobile or desktop access Call to action Conversion data Step #4: Analyse your data You have collected all the data you require for your audit. information.